MTB > execute 'aa-467.mtb' MTB > Note. Bill Qualls - Multiple Regression Example MTB > Note. Source: Amir Aczel, Complete Business Statistics, MTB > Note. 2ed, Irwin Publishing, Page 467, Example (a) MTB > Note. This is file AA-467.MTB MTB > MTB > MTB > Note. "Alka-Seltzer recently embarked on an in-store MTB > Note. promotional campaign, with displays of its antacid MTB > Note. featured prominently in supermarkets. The company MTB > Note. also ran its usual radio and television commercials. MTB > Note. Over a period of 10 weeks, the company kept track of MTB > Note. its expenditure on radio and television advertising, MTB > Note. variable X1, and well as its spending on in-store MTB > Note. displays, variable X2. The resulting sales for each MTB > Note. week in the area studied were recorded as the MTB > Note. dependent variable, Y." MTB > MTB > MTB > read c1-c3 DATA> 12 5 72 DATA> 11 8 76 DATA> 15 6 78 DATA> 10 5 70 DATA> 11 3 68 DATA> 16 9 80 DATA> 14 12 82 DATA> 8 4 65 DATA> 8 3 62 DATA> 18 10 90 DATA> end 10 ROWS READ MTB > MTB > MTB > name c1 'RadioTV' c2 'InStore' c3 'Sales' MTB > MTB > MTB > Note. First, let's try using Radio/TV (only) as a predictor... MTB > regr c3 1 c1 The regression equation is Sales = 45.0 + 2.38 RadioTV Predictor Coef Stdev t-ratio p Constant 45.014 3.909 11.52 0.000 RadioTV 2.3810 0.3076 7.74 0.000 s = 3.108 R-sq = 88.2% R-sq(adj) = 86.7% Analysis of Variance SOURCE DF SS MS F p Regression 1 578.82 578.82 59.92 0.000 Error 8 77.28 9.66 Total 9 656.10 MTB > MTB > MTB > Note. Next, let's try using In-store displays (only)... MTB > regr c3 1 c2 The regression equation is Sales = 58.5 + 2.43 InStore Predictor Coef Stdev t-ratio p Constant 58.482 3.253 17.98 0.000 InStore 2.4335 0.4559 5.34 0.000 s = 4.240 R-sq = 78.1% R-sq(adj) = 75.3% Analysis of Variance SOURCE DF SS MS F p Regression 1 512.26 512.26 28.49 0.000 Error 8 143.84 17.98 Total 9 656.10 MTB > MTB > MTB > Note. Finally, let's use both (combined) as a predictor... MTB > regr c3 2 c1 c2 The regression equation is Sales = 47.2 + 1.60 RadioTV + 1.15 InStore Predictor Coef Stdev t-ratio p Constant 47.165 2.470 19.09 0.000 RadioTV 1.5990 0.2810 5.69 0.000 InStore 1.1487 0.3052 3.76 0.007 s = 1.911 R-sq = 96.1% R-sq(adj) = 95.0% Analysis of Variance SOURCE DF SS MS F p Regression 2 630.54 315.27 86.34 0.000 Error 7 25.56 3.65 Total 9 656.10 SOURCE DF SEQ SS RadioTV 1 578.82 InStore 1 51.72 MTB > stop *** Minitab Release 8.21 *** Minitab, Inc. *** Storage available 16174