Market Basket Analysis

Quicklink to Right Hand Side (RHS) variables

Possible interaction effects shown in yellow.
Example: Lift(AB→C) > max(Lift(A→C), Lift(B→C))

**RHS: bologna**
LHS 1	LHS 2	Support	Confidence	Lift
bread (1.54)	cheese (2.50)	0.30	0.86	2.86
bread (1.54)	chips (1.33)	0.20	1.00	3.33
bread	mayo	0.25	1.00	3.33
bread (1.54)	mustard (1.90)	0.20	1.00	3.33
bread (1.54)	soda (1.52)	0.25	1.00	3.33
cheese (2.50)	chips (1.33)	0.20	0.80	2.67
cheese	mayo	0.25	1.00	3.33
cheese (2.50)	mustard (1.90)	0.20	0.80	2.67
cheese (2.50)	soda (1.52)	0.25	0.83	2.78
chips	mayo	0.20	1.00	3.33
chips	soda	0.20	0.40	1.33
mayo	mustard	0.20	1.00	3.33
mayo	soda	0.20	1.00	3.33
bread		0.30	0.46	1.54
cheese		0.30	0.75	2.50
chips		0.20	0.40	1.33
mayo		0.25	1.00	3.33
mustard		0.20	0.57	1.90
soda		0.25	0.45	1.52
bologna		0.30	.	.

**RHS: bread**
LHS 1	LHS 2	Support	Confidence	Lift
bologna	cheese	0.30	1.00	1.54
bologna	chips	0.20	1.00	1.54
bologna	mayo	0.25	1.00	1.54
bologna	mustard	0.20	1.00	1.54
bologna	soda	0.25	1.00	1.54
butter	eggs	0.25	1.00	1.54
butter	milk	0.25	1.00	1.54
cheese	chips	0.20	0.80	1.23
cheese	mayo	0.25	1.00	1.54
cheese	mustard	0.20	0.80	1.23
cheese	soda	0.25	0.83	1.28
chips	mayo	0.20	1.00	1.54
chips	soda	0.20	0.40	0.62
eggs	milk	0.30	0.86	1.32
mayo	mustard	0.20	1.00	1.54
mayo	soda	0.20	1.00	1.54
bologna		0.30	1.00	1.54
butter		0.30	1.00	1.54
cheese		0.35	0.88	1.35
chips		0.20	0.40	0.62
eggs		0.30	0.86	1.32
mayo		0.25	1.00	1.54
milk		0.35	0.88	1.35
mustard		0.20	0.57	0.88
oranges		0.20	0.80	1.23
soda		0.25	0.45	0.70
bread		0.65	.	.

Monday, February 9, 2015 at 07:28